For over 50 years families have been tuning in to watch the Macy’s Thanksgiving Day Parade. But with a parade this big, the traditional TV view wasn’t enough.

A 360 livestream brought the future to this time-honored tradition by putting families  in control of their views. People could  swipe left, right, up, down and through history. The throwback Thanksgiving addition to the livestream incorporated  AR balloons from past parades. Never been done before, the AR balloons took viewers back in time to see iconic balloons from the parade’s 92 year history.  The tech. The views. The surprises. It all came together to make America’s favorite tradition a little less traditional.