THE MAZE

Project Info

Client - HBO
Agency - 360i
Role - Associate Producer

Deliverables

Alexa Voice Skill
Promotional Art

As season one of West World made us all question our reality, season two was met with high anticipation among viewers. 360i was tasked to create a one of a kind experience for die hard fans to build hype around season two.  This resulted in one of the most ambitious voice skills to date.

Using only voice commands through Alexa, the user embarks on their own journey for consciousness as they navigate West World as a host. But this isn’t an ordinary game. There are twists, turns and puzzles around every corner. Tread too lightly and you'll find yourself being rebooted.

The creation of the game was a collaboration with Kilter Films, show producers, HBO and the entire West World sound library. It resulted as the most awarded project ever at 360i. I was personally responsible for voice casting, character reads, game development,  and content production.

Case Study

Game Samples

Animated Key Art

Promo

THE RESULTS

60+
storylines created
11,000+
lines scripted
2hrs
unique gameplay
GRAND PRIX: RADIO & AUDIO USE OF AUDIO TECHNOLOGY: VOICE ACTIVATION
GOLD: DIGITAL CRAFT EXPERIENCE DESIGN: VOICE
SILVER: RADIO & AUDIO  BRANDED CONTENT/PODCASTS: INNOVATION
BRONZE: RADIO & AUDIO - MEDIA/ENTERTAINMENT: SECTORS

Credits

Executive Creative Directors - Sam Sheperd & Frank Cartegena
Creative Directors - Andrew Hunter & Doug Murray
Art Director - Sarah Arrington
Copywriter - Victor Rivera
Associate Design Director - Brian Gartside
Motion Design - Kadeem Dick
Senior Producer - Anna Morro
Associate Producer - Jose Diaz
Editor - Pete Slife

Dev Production  - Xandra
Audio Recording Studio - Plush NYC

Press

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