UNLOCKING ROMANCE

Project Info

Client - Verizon
Role - Senior Producer

Deliverables

Livestream + Experiential
Social Promotions

To build hype around  Camila Cabello's "Romance" album launch, Verizon created an exclusive experience for fans to get up close and personal with the queen of Romance herself. We built a pop-up store in Los Angeles where fans can come purchase exclusive Camila merch and check out a few personalized messages from the pop star.

But the love didn't stop there. We called to Twitter and asked Camila fans to share some of their burning questions they had around love and Romance. Camila herself stopped by to answer these questions in a Twitter live Q&A with an audience of Verizon customers.

I was personally responsible for live stream production, graphics, social content and on the ground content capture.

Case Study

GFX

Space photos

THE RESULTS

42k
questions submitted
1.39M
views

Credits

Group Creative Director - Marc Sobier
Creative Directors - Tofer Moran & Melissa Avery
Creative Director, Experiential - Ric Edwards
Associate Creative Director - Gus Marulanda
Associate Creative Director - Peter Lee
Senior Designer, Experiential- Stephen Bashore
Senior Art Director - Melissa Leake
Senior Copywriter - Jenna Lewis
Executive Producer - Lizzie Haberman
Senior Producer - Jose Diaz
Animation - Erica Gorochow
Animation - Thomas Alberti

Livestream Production - SuiteSpot
Wanna See More?