Verizon's More Music On Us campaign gives its customers exclusive access top music artists. In 2019, we partnered with Camila Cabello and Shawn Mendes to give away tour tickets, meet & greets, and even held private concerts for Verizon customers.
In her hometown of Miami, Camila Cabello performed at the Fillmore exclusively for VerizonUp members. Customers received free tickets through the Verizon app for an intimate show and some fun photo ops at the venue. We shot the concert and created video on demand assets for the marketing team.
Shawn Mendes was in full swing of his domestic tour when he stopped at Hammerstein Ballroom for an exclusive concert with VerizonUp members. Not only did we throw a concert, we also livestream it on Yahoo and Twitter so that fans wouldn't miss out on the fun.